I’ve been busting my balls on Emergence over the summer, and things have kicked into high gear with the conference less than two weeks away.

Overall, we’re in a good place. We’ve already matched last year’s attendance, and the lineup is one that I’m excited about and believe will appeal to a variety of designers.

While the framework has been service design, with trying to reach out to all design disciplines, service design feels more like one of the themes, rather than the focus. In that sense, it feels more like a conference around emerging design ideas.

I wrote a post on the Emergence website last week on why you shouldn’t miss the conference. Read it, if you haven’t. I hope to see you there.