At afternoon tea on Friday, one of the Adaptive Path folks explained why AP’s blog posts don’t necessarily express what the company thinks as a whole. “Todd was speaking for Todd,” he said.

He was speaking about Todd Wilkens’ recent post on why usability is a path to failure, which many usability professionals took issue with, and which not everyone within AP agreed with either.

But isn’t it important that the viewpoints expressed on the blog align with that of the company?

“I don’t give a fuck about alignment,” the APer rebuked. “I care about getting the opinion out there.”

This is one of the reasons AP is a very different company to work for.