Tag: Service Design

  • Bringing Emotion into the Design Process

    I’d like to continue a comment about bringing emotion into the design process because I think it deserves its own post. Kip said: Design has some valuable roots in its ties with emotion, but in many ways we’ve lost touch. Can we bring a sophisticated discussion of “emotion” back on the table and include it…

  • UPMC Neurosurgery Clinic

    For this service design project, our team worked with the University of Pittsburgh Medical Center (UPMC) Center for Quality Improvement and Innovation to identify design opportunities for Dr. Amin Kassam’s Neurosurgery Clinic. Due to being able to perform a rare brain surgery by going through the patient’s nose rather than cutting open the skull, Dr.…

  • Wall Street: Hurdle for Service/Experience

    This morning I read a NY Times article called “Put Buyers First? What a Concept” about an experience the writer had with Amazon.com days before Christmas. The PlayStation 3 he bought for his son had not arrived, so he looked up the tracking details only to find it had been delivered and signed for by…

  • Designed to Never End

    Adam Greenfield seemed really excited about Matt Webb’s year-end wrap-up, so I checked it out. It’s a bit of an abstract ramble of ideas, which didn’t excite me as much. But one idea sparked a thought: “In order to keep going, the path of a user through a website must be designed to never end.…

  • What is the experience?

    Designers often argue about whether we’re designing an experience or designing for an experience, and ponder the more philosophical aspects of having an experience. Is an experience something designers shape? Is it something participants make? Arguably, every experience is unique. But if this is true, what do we mean when we talk about the experience?…