During my last visit to Seoul, I had the pleasure of presenting From Product to Services, the intro presentation Jared Cole and I used at our UX Week workshop, to the SIGUX group in Seoul. My colleague Peter Merholz also presented during the event.
The audience included folks from Samsung, SKT, KT, LG, the DNA, university professors and students (above is just a subset). The talk was well received. I was impressed with both the knowledge of and interest in service design in the room. And the group was a great host, treating Peter and me to drinks and Korean shenanigans afterward.