Tag: upmc

  • UPMC Neurosurgery Clinic

    For this service design project, our team worked with the University of Pittsburgh Medical Center (UPMC) Center for Quality Improvement and Innovation to identify design opportunities for Dr. Amin Kassam’s Neurosurgery Clinic. Due to being able to perform a rare brain surgery by going through the patient’s nose rather than cutting open the skull, Dr.…

  • Designed to Never End

    Adam Greenfield seemed really excited about Matt Webb’s year-end wrap-up, so I checked it out. It’s a bit of an abstract ramble of ideas, which didn’t excite me as much. But one idea sparked a thought: “In order to keep going, the path of a user through a website must be designed to never end.…

  • What is the experience?

    Designers often argue about whether we’re designing an experience or designing for an experience, and ponder the more philosophical aspects of having an experience. Is an experience something designers shape? Is it something participants make? Arguably, every experience is unique. But if this is true, what do we mean when we talk about the experience?…

  • Thoughts and Feedback on the UPMC Service Design Project

    Last week during finals, the four teams from the Designing for Service class presented their process and solutions to the class and invited guests, which included folks from University of Pittsburgh Medical Center (UPMC), for whom we were designing. During the presentation I took notes on what I thought were interesting ideas that were either…

  • Service Design Deliverables

    After 13 weeks of working with the UPMC Neurosurgery Clinic, directed by Dr. Amin Kassam, we have decided to produce a small communication design piece. Compared with other projects, which have mostly focused on technological solutions, producing a booklet feels a little uncomfortable. I catch myself thinking, “This is it?” Well, actually it’s not. In…