Tag: sx

  • SX 2017 Wrap Up

    SX 2017 Wrap Up

    Five years ago Adaptive Path launched the Service Experience Conference, or SX, to focus on the emerging practice of service design. I was honored to be part of this year’s lineup. Read on for notes and reflections.

  • US Airways Contact Us Overkill

    US Airways Contact Us Overkill

    In the context of the service design and service experience work I do, I’ve been much more focused on the way the services I interact with communicate with me. In this case, I wanted to communicate with US Airways and was presented with the following form, which asks for my Dividend Miles number, name (“Must…