Jamin Hegeman

Tag: bruce-nussbaum

  • Design Thinking Is the New Design

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    In his Ask the Innovation Guru video series (yes, there is such a thing, and yes, I watched some of it), Bruce Nussbaum tackles the question Why Is Design Thinking Relevant. He parses views on design thinking into two camps: those that think it’s too abstract and has little to do with doing; and those…

  • What is design thinking?

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    After reading Bruce Nussbaum’s recent article, Design Vs. Design Thinking, I have to ask, what is design thinking? Why? Because the way he refers to design thinking conflicts with my more or less ambiguous definition. The first thing that struck me was his reference to design thinking as a new field. New field? Is design…