Design. Poetry. Soccer. Cake. Beer.

Jamin Hegeman (@jamin) is head of service design at Adaptive Path, a leading service design agency in the US recently acquired by Capital One. He is also principal of the Service Design Network management team.

Through design, Jamin shapes human experiences and transforms services, organizations, and communities. He is a designer, poet, soccer player, and home brewer. He supports and mentors designers to develop their craft, while helping businesses articulate service strategy and define experiences that benefit customers, employees, and the business. He has designed solutions in health care, education, finance, media, commerce, and social interaction for large international organizations and startups.

At Adaptive Path, he leads the service design practice and is working to scale the practice enterprise wide at Capital One. He also directs Adaptive Path’s Service Experience Conference. As a principal of Service Design Network, he has helped the Service Design Network grow and influence thousands of designers and business leaders around the world. His work and ideas have appeared in the book, This Is Service Design Thinking. He shares his knowledge and experience through speaking, writing, and teaching.

Jamin holds a master’s degree in design from Carnegie Mellon University, and bachelor of art’s degree in poetry writing from the University of Pittsburgh.