I like deals just as much as everyone else. And I’m sure someone within my credit card company thinks they’re offering something good for their customers while also promoting some business initiative. But why make me work? Why do I have to enroll to receive extra points for a limited time? Too many businesses ask too much of their customers. Who has time to enroll when there’s blogging and Facebooking and not-enrolling-in-programs to do?!
Why not just do me a favor and double my points automatically? That would be kind. Human. That would good service.