UPMC Neurosurgery Clinic

For this service design project, our team worked with the University of Pittsburgh Medical Center (UPMC) Center for Quality Improvement and Innovation to identify design opportunities for Dr. Amin Kassam’s Neurosurgery Clinic. Due to being able to perform a rare...

Designed to Never End

Adam Greenfield seemed really excited about Matt Webb’s year-end wrap-up, so I checked it out. It’s a bit of an abstract ramble of ideas, which didn’t excite me as much. But one idea sparked a thought: “In order to keep going, the path of a...

What is the experience?

Designers often argue about whether we’re designing an experience or designing for an experience, and ponder the more philosophical aspects of having an experience. Is an experience something designers shape? Is it something participants make? Arguably, every...

Thoughts and Feedback on the UPMC Service Design Project

Last week during finals, the four teams from the Designing for Service class presented their process and solutions to the class and invited guests, which included folks from University of Pittsburgh Medical Center (UPMC), for whom we were designing. During the...

Service Design Deliverables

After 13 weeks of working with the UPMC Neurosurgery Clinic, directed by Dr. Amin Kassam, we have decided to produce a small communication design piece. Compared with other projects, which have mostly focused on technological solutions, producing a booklet feels a...