Journey Framework

Journey Framework

What is it? A structural visual that shows how a journey breaks down to requirements. Why did I create it? We often use experience language interchangeably or without context on how the pieces relate to each other. Teams work at different levels of zoom and need a way...

Human-Centered Design: a Means to What End?

Human-centered design is fantastic, designers all agree. It’s the greatest thing since sliced bread and it will make the world a better place. At least, that’s what we designers like to think is the result of our work. I came across this intriguing model...