During UX Week, Jared Cole and I ran a half-day workshop called Service Storming and Dragon Lines. Originally, we called the workshop Service Design: Acting to Action. But we wanted to be more specific and accurate than calling the first exercise acting. Essentially, what we were teaching was a collaborative brainstorming technique to generate new service experience concepts through acting. So we called it service storming.
Then Jared told me a story about dragon lines, which he read about recently. Dragon lines refer to the natural flow sought by the ancient Chinese to determine feng shui. It seemed like a fitting appropriation for translating the natural flow of service storming concepts into service blueprints. Thus a new title was born.
Or maybe we just wanted to put both lightning and a dragon on the title slide!