Synthesis

Research Analysis

From our initial research, we noticed patterns that we believed could be explored in developing our product.

We identified the following needs of commuters:

• flexibility
• entertainment
• keeping to oneself; avoiding others
• indirect social interaction
  • being part of a group, but not talking to them
• personal time; productivity
• escaping from surroundings
  • stuffiness
  • crowdedness
  • people you want to avoid
• small and lightweight items
  • easy to hold in one hand
• large bag/backpack

Process Sections

• Introduction
• Research
  • Competitive Analysis
  • Trends and Technology
• Synthesis
  • Concept Generation
  • Concept Refinement
  • Concept Validation
• Design
• Final Concept
  • Video Sketch
  • Presentation

The Plügg Team

• Jamin Hegeman
• James Chan Wook Lee
• Sook Yeon Kim