Concept Validation

Testing Our Ideas

With our scenarios ready, we organized a meeting with a group of three women commuters (26, 28, and 31) to validate our concepts.

We found it valuable to conduct this as a group session, as the commuters were able to respond to each others' ideas, and we could immediately see if a particular idea was universally accepted or rejected.

Findings

• don’t want to interact
• information along the route strongest info need
• we focused on style, they focused on function
  • want something clear/transparent
  • Integrates unobtrusively with clothing/bag
• bag most obvious product for integration
• headphones should be small, but visible
• no one wants wires

Our Thoughts

We weren't surprised that they did not want to interact with others, as that was something that came up during the initial research. However, we wanted to push the idea to see if we could come up with something that would make them want to be more social.

We were surprised that the group rejected all concepts that related to fashion. Instead, they wanted a product that wasn't a showpiece or statement.

A new idea that surfaced was providing more information along that route. We had suggested bus schedules, but they asked for more about the environment and the places they passed through.

Process Sections

• Introduction
• Research
  • Competitive Analysis
  • Trends and Technology
• Synthesis
  • Concept Generation
  • Concept Refinement
  • Concept Validation
• Design
• Final Concept
  • Video Sketch
  • Presentation

The Plügg Team

• Jamin Hegeman
• James Chan Wook Lee
• Sook Yeon Kim