Concept Generation

Brainstorming

With our initial research complete and some female commuter needs identified, it was time to generate ideas. We extracted ideas from the research in a brainstorming session.

idea sketch

While that was somewhat successful, we felt like we needed more and explored alternative idea generation methods.

Bodystorming

We tried bodystorming, which we learned about from a research paper recommended for reading by our professor. Bodystorming involves carrying out design sessions outside of the office, either through observation, or by putting the designers in the role of the user, and brainstorming solutions on-site.

To this end, we created a mock bus stop and bus. One team member directed the others in typical activities and problems experienced by our user group. The results were successful in that we generated more ideas and it really got us thinking about the commuter's actions and device and control placement.

Relabeling

Another method we used to generate idea was relabeling, where you take an unrelated product and tried to use it as if it is the product you wish to create. We felt this was successful as well, for it also helped us think about the interaction with the product in the commuter space.

All told, we came up with over 50 concepts.

Process Sections

The Plügg Team