If there’s one thing I have learned as a designer who studies behavior to make informed but creative decisions about future products and services, it’s there’s a disconnect between what people think they believe and what they actually do. This also goes for organizations. What a company may think of itself or its ideals do not necessarily match up with how it actually behaves. Whether for people or business, this makes change extremely difficult.

This thought was inspired by Why Are We So Afraid of Creativity?

“Consider a common paradox: organizations, institutions, and individual decision makers often reject creative ideas even as they state openly that creativity is, to them, an important and sometimes even central goal.”