Comments on: Tony Golsby-Smith of 2nd Road Visits CMU http://jamin.org/archives/2008/tony-golsby-smith-of-2nd-road-visits-cmu/ Jamin Hegeman on design, writing, and life Wed, 20 Aug 2008 08:58:32 +0000 http://wordpress.org/?v=2.5.1 By: uday http://jamin.org/archives/2008/tony-golsby-smith-of-2nd-road-visits-cmu/#comment-68698 uday Fri, 09 May 2008 20:00:34 +0000 http://jamin.org/archives/2008/tony-golsby-smith-of-2nd-road-visits-cmu/#comment-68698 I had the great opportunity to visit Tony and 2nd Road last year in Sydney--very interesting studio/firm, which competes mainly with PWC, Deloitte, other typical management consulting firms. But Tony's authentic purpose driven by rhetorical humanistic foundations of inventive ("design") thinking serve as the difference. Lots of patented models of thought and strategic patterns, etc. Lots of simple yet profound whiteboard diagrams! And of course, Tony commands quite a heroic figure in his own right, as I'm sure you noticed ;-) The challenge for anyone doing this kind of design, however, is not forgetting all that high level thinking and designing needs to at some point manifest or distill into something tangible, like a website, map, maybe a book or brochure (like the CMU post office project) or whatever. The material and immaterial need each other, part of a healthy dialectic towards humanistic innovation. I had the great opportunity to visit Tony and 2nd Road last year in Sydney–very interesting studio/firm, which competes mainly with PWC, Deloitte, other typical management consulting firms. But Tony’s authentic purpose driven by rhetorical humanistic foundations of inventive (”design”) thinking serve as the difference. Lots of patented models of thought and strategic patterns, etc. Lots of simple yet profound whiteboard diagrams! And of course, Tony commands quite a heroic figure in his own right, as I’m sure you noticed ;-)

The challenge for anyone doing this kind of design, however, is not forgetting all that high level thinking and designing needs to at some point manifest or distill into something tangible, like a website, map, maybe a book or brochure (like the CMU post office project) or whatever. The material and immaterial need each other, part of a healthy dialectic towards humanistic innovation.

]]> By: Jeff http://jamin.org/archives/2008/tony-golsby-smith-of-2nd-road-visits-cmu/#comment-67449 Jeff Thu, 24 Apr 2008 01:16:38 +0000 http://jamin.org/archives/2008/tony-golsby-smith-of-2nd-road-visits-cmu/#comment-67449 Cooper stopped calling themselves a "design firm" some time ago. They used to be called "Cooper Interaction Design" but it turned out that clients' preconceptions about the role of design were easier to manage that if they didn't position themselves that way. There's a tradeoff though. If you work hard enough at not being a design firm, you sometimes succeed. Cooper stopped calling themselves a “design firm” some time ago. They used to be called “Cooper Interaction Design” but it turned out that clients’ preconceptions about the role of design were easier to manage that if they didn’t position themselves that way. There’s a tradeoff though. If you work hard enough at not being a design firm, you sometimes succeed.

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