Comments on: Dare to Experience? http://jamin.org/archives/2008/dare-to-experience/ Jamin Hegeman on design, writing, and life Sun, 05 Jul 2009 21:09:47 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Rebecca Cottrell http://jamin.org/archives/2008/dare-to-experience/comment-page-1/#comment-81594 Rebecca Cottrell Tue, 18 Nov 2008 12:03:22 +0000 http://jamin.org/?p=546#comment-81594 Jamin, I agree that companies need to be more careful with their words, and that they should be focusing on selling the experience of their device over the reliability (and purported "good experience") of the network. By comparison, it'd be like AT&T (or O2 in the UK) selling the reliability of their network over the experience of the iPhone, which is plain silly... Verizon is pimping their service over the experience of the device, so perhaps they were behind and in control of the ad. Makes me wonder: how do we sell phones? UI? Features? Apps? Sleek, physical handset? Lots of different approaches here, but the network shouldn't be one. ;-) Rebecca Jamin,

I agree that companies need to be more careful with their words, and that they should be focusing on selling the experience of their device over the reliability (and purported “good experience”) of the network.

By comparison, it’d be like AT&T (or O2 in the UK) selling the reliability of their network over the experience of the iPhone, which is plain silly…

Verizon is pimping their service over the experience of the device, so perhaps they were behind and in control of the ad.

Makes me wonder: how do we sell phones? UI? Features? Apps? Sleek, physical handset? Lots of different approaches here, but the network shouldn’t be one. ;-)

Rebecca

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